About Us

FORD BRAND

There are many unmistakable characteristics that define a Ford – innovative technology, bold and distinctive design, incredible power and performance, and an advanced, exhilarating driving experience. It is the combination of these characteristics that makes the Ford experience a truly uncompromised force.

Fraser Automotive Family is a family-owned and operated dealership that has been in business for over 21 years, providing service and commitment in the Durham and Northumberland regions. We currently have two state-of-the-art facilities offering a full-service environment including sales, service and maintenance, paint and collision, and parts and accessories.

Our teams bring years of training, experience, and expertise to provide you with the ultimate Fraser Ford experience. With the combined inventory of our two Fraser Ford locations – Cobourg and Oshawa – we always have an extensive selection of new and previously owned vehicles for you to choose from. Our excellent sales staff are certified in Automotive Law and Ethics and are here to help you find the perfect vehicle.

OUR MISSION

At Fraser Ford Sales Limited, our mission is to provide the best personal service and value, and to create an atmosphere that inspires innovation, loyalty, and above-class customer service in all areas of our business.

OUR COMMITMENT

Our commitment is to be the best at serving our customers in every capacity. As a team of professionals, we are committed to exceeding the expectations of our valued customers. We believe in this commitment so strongly that we trademarked it with our Fraser Ford “Exceeds Customer’s Expectations”™® logo.

We are committed to continuously strengthening our sales, service and maintenance, repair and collision, and parts and accessories brands and products to improve our competitive position.

We are innovation and design leaders who seek to advance our role for a better future by introducing revolutionary in-car technologies to better serve our customers, including MyFord Touch™, fuel efficiency, safety, social media integration, and sustainability.

We are consumer-focused and believe that by continuously improving the quality, look, feel, and image of our products, we can deliver an experience that truly “exceeds customer expectations”™® while focusing on consumer needs.

We are dedicated to consistently delivering outstanding service and support with results-driven performance.

Fraser Ford Skylift

Our newly completed Fraser Ford Skylift is now operational on our 32,000 sq. ft. lot. It features a four-level stacking system accommodating 72 vehicles — 18 across and four high.

Built on a reinforced concrete pad, the structure is strong enough to hold 72 F-150 trucks. Featured on the front cover and in the December issue of Canadian Autoworld Magazine, the Fraser Ford Skylift has become a major attraction in Oshawa.